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A brief summary of Apple announcements of 2017

(TECH NEWS) Apple has had a big year of announcements and we’ve still got six months left. Here’s what they’ve announced so far.

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Apple is doin’ things

In the wake of Apple’s developer conference announcements, we have some substantial insights into the direction the company is headed. That matters a lot, because of the cultural stronghold Apple possesses in the tech space.

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We’ve dug up all of Apple’s significant technology announcements through the current year (WWDC announcements included) to see what patterns we can see:

Apple receives patent approval for fingerprint biometrics reader

March, 2017
With this patented technology, Apple could authenticate users from the actual screen, rather than just the home button. This could also increase the users for fingerprint authentication in areas like downloading apps from the Apple Store, or making online purchases.

Apple announces Clips, an expressive video app

March 21, 2017
This native Apple app lets users augment videos using photos, music, animated captions and other fun graphic overlays. It’s clear from the developments of Snapchat and Instagram that users like creating these kinds of videos, and as a company known for its creative potential, it’s wise for Apple to have its own space in this area.

Apple announces iPad updates

March 21, 2017
Not much exciting to report here, other than the Retina display upgrade. We’ll see more exciting updates to the iPad Pro. More on that later.

Apple acquire Lattice Data

May, 2017
Apple acquired this startup, which specialized in artificial intelligence and data, earlier this year. The company hasn’t specified why they acquired them, but given other announcements, there’s solid evidence to support that Apple wants to invest and innovate in this area.

Apple and Nokia settle litigation issues, sign partnership agreement

May 27, 2017
According to Apple’s press release, “Nokia will be providing certain network infrastructure product and services to Apple. Apple will resume carrying Nokia digital health products (formerly under the Withings brand) in Apple retail and online stores, and Apple and Nokia are exploring future collaboration in digital health initiatives.” We could see this reflected in new technology and accessories to accompany the Apple Watch, outside of the updates revealed at WWDC.

Apple announces changes to Apple Pay

June 5, 2017
In order to compete with Venmo and Paypal, Apple announced a peer-to-peer money transfer feature in Apple Pay. These changes will be a part of the iOS 11 rollout.

Apple announces iPad Pro and iOS 11

June 5, 2017
-With the announcement of their new iPad and operating system, Apple seeks to make the iPad a high-performance machine. Changes to the display tech and processor chip, along with deeper integration of the Apple Pen, suggest that this iPad wants to be more appealing to the hustling creatives and the multimedia carnivores.

Apple announced iOS 11

June 5, 2017
With the launch of their latest operating system update, Apple wants to beef up the iPad functionality. Most notably, this software updates allows for better multi-tasking and file storage management on the iPad, making it more effective as a professional creative tool.

What’s even more notable is the following line from the press release: “Augmented reality is coming to hundreds of millions of iOS devices with a new platform for developers to build apps that let users place virtual content on top of real-world scenes.”

Apple announces HomePod

June 5, 2017
Apple’s version of the wireless speaker builds on the fully integrated Apple system. The speaker also integrates some unique smart technology by using “spatial awareness to sense its location in a room and automatically adjust the audio.” According to Apple’s own press release, you can also use Siri to interact with your Apple library through the speaker.

Apple launches new VR Platform

June 5, 2017
Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech. That cutting edge tech, with a little more development, could open the door for virtual reality.

Apple announces iMac Pro

June 5, 2017
This new Mac is a big step into the enterprise-level market. Thanks to upgrades in the display, processors and graphic computations, the iMac Pro is well-built for “advanced graphics editing, virtual reality content creation and real-time 3D rendering.” We’ve talked before about how Apple is losing its grip over the creative industry, and with these steps, it seems like the company is trying to get ahead of the curve again.

Apple announces new macOS High Sierra

June 5, 2017
The most notable update here is the update to Metal, Apple’s proprietary graphics technology. This tech powers machine learning, VR content creation and everything in between. Many apps, like Final Cut Pro, Epic and Unity will be able to support VR and 360 video functionality with these upgrades. Combined with the iMac Pro appointments, we can confirm that Apple is building its devices for some next-generation media development.

Apple announces iMac upgrades

June 5, 2017
The new iMacs touts an upgraded Retina display, processor, and memory and graphics performance. Not much exciting here, but it is a significant way to support the tech that High Sierra brings to the table.

Apple revises App Store experience

June 5, 2017
This redesign puts content and expertise front and center of the app store experience, in order to make it easier than before to discover apps. First and foremost, app store visitors can view the Today tab to find features and interviews about apps and app developers. Games and Apps also have their own discover tabs as well.

Apple announces watchOS 4

June 5, 2017
The newest update to the Apple Watch operating system touts a new app called GymKit, which can connect with cardio equipment to run workouts for Watch users. It also increases the incorporation of Siri into the watch so that users can see the information they need the most right when they look at the watch. Finally, Apple optimized the Activity app for daily and monthly activity challenges, to make the Apple Watch a smarter coach for you

Apple allows Amazon Prime Video App on Apple TV

June 5, 2017
After a feud between the two companies, Apple will augment the functionality of its TV app and Apple TV by adding the Prime Video App. This will keep Apple TV competitive with services like Roku and the rest of the TV streaming market.

So, what do we make of all this?

Apple is clearly betting big-time on the future of media, such as AR, VR and 360 video. Between the OS updates and improved graphics capabilities, the company wants to make its devices competitive for this new content creation process.

In other areas, there is a surprising amount of catch-up playing out.

Clips makes Apple a “me three” player in the expressive video game, and HomePod only half addresses Apple’s need for a product to compete with Google and Amazon’s virtual assistants. It will be interesting to see how Apple’s digital health initiative and AI initiatives shape up with their new partnerships and acquisitions.

One thing’s for sure; Apple is still keeping things interesting.

#Apple

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin’s live music scene.

Tech News

How to buy Internet of Things gifts this year with security in mind

(TECHNOLOGY) Internet of Things devices are neat, but they also pose a significant security risk if not properly implemented. Here’s how to buy IoT gifts that won’t ruin your friend’s Xbox Live.

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As smart technology becomes more and more relevant, the issue of cybersecurity increases in pertinence as well. If you plan on picking up smart home (Internet of Things) gifts for your family and friends this year, Next Advisor offers a few security tips to keep in mind:

Firstly, the difference between “always on” items and selectively on appliances is huge, as smart home “always on” items pose a much more significant security risk than a device that can be disabled with the press of a button. Things like smart lights, thermostats, speakers, and so on—while popular—are best left to your recipient’s discretion.

This is because “always on” (also known as “Internet of Things”, or IoT) devices are often ill-suited to the degree of connectivity that they must sustain. Due to security shortcuts or weak coding, it’s relatively easy for an attacker to use your Internet-connected refrigerator or thermostat to take down your whole network. As such, traditional devices that can be enabled and disabled at will have a distinct security edge in this area.

When in doubt, go the gift card route; that way, your intended recipient will be able to purchase whatever smart item they want without you having to worry about compromising their safety.

If you do decide to buy Internet of Things gifts this year, it’s important to invest in strong, secure options. The easiest way to ensure that the device that you’re buying is sufficient is by looking at the manufacturer: was the device produced by Google, Intel, Apple, or another household tech name, or are you considering a company that you’ve never heard of?

A less security-based issue lies in the quality of the products, as third-party devices tend to fail faster and achieve less support than ones from large tech companies. When in doubt, go with the devil you know.

The other main thing to keep in mind is the face security of the item itself.

If the IoT item has a password and regular update support, it’s a much more secure item than any device lacking either of those features (to say nothing of both). Make sure that you know the answers to these questions before investing in any IoT device this holiday season, or just avoid them altogether.

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Chatbot recruits qualified candidates, schedules interviews

(TECH NEWS) No chatbot can replace humans, but like this one, there is great potential to streamline paper pushing.

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When I was younger, the coolest technology at the time was AOL Instant Messenger (AIM). Us teens and tweens would sit at our desk tops for hours, having pointless conversations with the same people we had seen all day long at school.

Every once in a while, the stars would un-align and there would be no buddies to talk to. This is when we would get desperate and strike up a conversation with SmarterChild, an AIM chatbot.

For us millennials, this was our first introduction to a chatbot, which is now a concept that has taken on a (virtual) life of its own. They now exist on many different websites, particularly ones with customer service, and are designed to have, basically, all of the answers.

Now as we get ready to jump into 2018, we see that this technology has advanced enough to the point where there are chatbots that serve as pre-recruiting tools for employers. One of these chatbots can be found on Applyr.

“Applyr is designed to be the most human recruitment tool. Our recruiter chatbots ‘sit’ on a company’s careers page and engage with, pre-select, and schedule interviews with candidates,” according to developers.

“This represents a radical improvement in the candidate experience, whilst saving the hiring company and the recruiter huge amounts of time. The more interactions Applyr chatbots engage in, the more our platform learns from the data it measures. Which further serves to improve recruiting processes.”

These recruiter chatbots are designed to help employers weed through candidates without consuming their precious time. The bots are customizable and scalable solution to your recruitment overload. Applyr states that they bring the power of Artificial Intelligence to the top of your recruitment funnel.

It is a fully comprehensive solution for global recruitment teams that includes: ATS integration, low-risk and GDPR compliance, security and confidentiality, international and multilingual capabilities, simple integration, and equal opportunities.

Applyr chatbots find qualified candidates through use of the AI-powered software. It then auto schedules the first interview and provides detailed analytics.

This way, more time can be spent on the interview itself and less time on arranging it. Applyr is no replacement for a human, but it can certainly speed up the process of getting to the best candidate.

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Tech News

The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

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