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A brief summary of Apple announcements of 2017

(TECH NEWS) Apple has had a big year of announcements and we’ve still got six months left. Here’s what they’ve announced so far.

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Apple is doin’ things

In the wake of Apple’s developer conference announcements, we have some substantial insights into the direction the company is headed. That matters a lot, because of the cultural stronghold Apple possesses in the tech space.

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We’ve dug up all of Apple’s significant technology announcements through the current year (WWDC announcements included) to see what patterns we can see:

Apple receives patent approval for fingerprint biometrics reader

March, 2017
With this patented technology, Apple could authenticate users from the actual screen, rather than just the home button. This could also increase the users for fingerprint authentication in areas like downloading apps from the Apple Store, or making online purchases.

Apple announces Clips, an expressive video app

March 21, 2017
This native Apple app lets users augment videos using photos, music, animated captions and other fun graphic overlays. It’s clear from the developments of Snapchat and Instagram that users like creating these kinds of videos, and as a company known for its creative potential, it’s wise for Apple to have its own space in this area.

Apple announces iPad updates

March 21, 2017
Not much exciting to report here, other than the Retina display upgrade. We’ll see more exciting updates to the iPad Pro. More on that later.

Apple acquire Lattice Data

May, 2017
Apple acquired this startup, which specialized in artificial intelligence and data, earlier this year. The company hasn’t specified why they acquired them, but given other announcements, there’s solid evidence to support that Apple wants to invest and innovate in this area.

Apple and Nokia settle litigation issues, sign partnership agreement

May 27, 2017
According to Apple’s press release, “Nokia will be providing certain network infrastructure product and services to Apple. Apple will resume carrying Nokia digital health products (formerly under the Withings brand) in Apple retail and online stores, and Apple and Nokia are exploring future collaboration in digital health initiatives.” We could see this reflected in new technology and accessories to accompany the Apple Watch, outside of the updates revealed at WWDC.

Apple announces changes to Apple Pay

June 5, 2017
In order to compete with Venmo and Paypal, Apple announced a peer-to-peer money transfer feature in Apple Pay. These changes will be a part of the iOS 11 rollout.

Apple announces iPad Pro and iOS 11

June 5, 2017
-With the announcement of their new iPad and operating system, Apple seeks to make the iPad a high-performance machine. Changes to the display tech and processor chip, along with deeper integration of the Apple Pen, suggest that this iPad wants to be more appealing to the hustling creatives and the multimedia carnivores.

Apple announced iOS 11

June 5, 2017
With the launch of their latest operating system update, Apple wants to beef up the iPad functionality. Most notably, this software updates allows for better multi-tasking and file storage management on the iPad, making it more effective as a professional creative tool.

What’s even more notable is the following line from the press release: “Augmented reality is coming to hundreds of millions of iOS devices with a new platform for developers to build apps that let users place virtual content on top of real-world scenes.”

Apple announces HomePod

June 5, 2017
Apple’s version of the wireless speaker builds on the fully integrated Apple system. The speaker also integrates some unique smart technology by using “spatial awareness to sense its location in a room and automatically adjust the audio.” According to Apple’s own press release, you can also use Siri to interact with your Apple library through the speaker.

Apple launches new VR Platform

June 5, 2017
Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech. That cutting edge tech, with a little more development, could open the door for virtual reality.

Apple announces iMac Pro

June 5, 2017
This new Mac is a big step into the enterprise-level market. Thanks to upgrades in the display, processors and graphic computations, the iMac Pro is well-built for “advanced graphics editing, virtual reality content creation and real-time 3D rendering.” We’ve talked before about how Apple is losing its grip over the creative industry, and with these steps, it seems like the company is trying to get ahead of the curve again.

Apple announces new macOS High Sierra

June 5, 2017
The most notable update here is the update to Metal, Apple’s proprietary graphics technology. This tech powers machine learning, VR content creation and everything in between. Many apps, like Final Cut Pro, Epic and Unity will be able to support VR and 360 video functionality with these upgrades. Combined with the iMac Pro appointments, we can confirm that Apple is building its devices for some next-generation media development.

Apple announces iMac upgrades

June 5, 2017
The new iMacs touts an upgraded Retina display, processor, and memory and graphics performance. Not much exciting here, but it is a significant way to support the tech that High Sierra brings to the table.

Apple revises App Store experience

June 5, 2017
This redesign puts content and expertise front and center of the app store experience, in order to make it easier than before to discover apps. First and foremost, app store visitors can view the Today tab to find features and interviews about apps and app developers. Games and Apps also have their own discover tabs as well.

Apple announces watchOS 4

June 5, 2017
The newest update to the Apple Watch operating system touts a new app called GymKit, which can connect with cardio equipment to run workouts for Watch users. It also increases the incorporation of Siri into the watch so that users can see the information they need the most right when they look at the watch. Finally, Apple optimized the Activity app for daily and monthly activity challenges, to make the Apple Watch a smarter coach for you

Apple allows Amazon Prime Video App on Apple TV

June 5, 2017
After a feud between the two companies, Apple will augment the functionality of its TV app and Apple TV by adding the Prime Video App. This will keep Apple TV competitive with services like Roku and the rest of the TV streaming market.

So, what do we make of all this?

Apple is clearly betting big-time on the future of media, such as AR, VR and 360 video. Between the OS updates and improved graphics capabilities, the company wants to make its devices competitive for this new content creation process.

In other areas, there is a surprising amount of catch-up playing out.

Clips makes Apple a “me three” player in the expressive video game, and HomePod only half addresses Apple’s need for a product to compete with Google and Amazon’s virtual assistants. It will be interesting to see how Apple’s digital health initiative and AI initiatives shape up with their new partnerships and acquisitions.

One thing’s for sure; Apple is still keeping things interesting.

#Apple

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

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Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

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Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

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Google Home Hub is a camera-free (yay!) smart home control center

(TECH) The Google Home Hub will soon ship to homes and offices, and they might win in the long run for simply not including a camera – why?

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We all know this classic problem. Technology gets more and more capable and convenient every day, but with that convenience comes a risk to your privacy. Sure, you’d like to get a smart home set up in your house, but you don’t need hackers, corporations, or The Man listening in on your private conversations, or peeping in on you from your own private camera system. While I personally subscribe to the philosophy of “if you’ve got it, flaunt it,” but for the rest of you there is now hope.

Google has unveiled the new Google Home Hub, a device that acts as a brain for all the other “smart” electronics on your property. Whether it’s lights, thermostats, locks or even (if you must) security cameras, your smart tech will need a hub to be the go-between for all this technology.

Warning: before you watch this video, know that he says “Hey Google” several times and will set off all of your Google devices. You’ve been warned.

While other similar devices exist on the market (such as the Amazon Echo Show) what sets the Home Hub apart is the fact that no camera exists on the device. If you decide to disable the microphone as well, then suddenly you have a smart home that absolutely, positively, under no conditions can ever see you naked.

This decision was deliberate on Google’s part. With many holdouts still desiring security over comfort, Google’s not including video cameras in their Home Hub could mean deeper market penetration for a more wary customer base.

There are other considerations to take as well. The lack of camera means the device is cheaper to produce and sell. The Google Home Hub will retail at $149, about $80 cheaper than their closest competitor, the Amazon Echo Show. On the downside, no camera means that video calls through the device are not possible (though nearly any smart phone can do this for free, so it’s not really much of a downside).

Aside from the lack of camera, the Google Home Hub functions similarly to the Amazon Echo Show (that is, as a very specialized tablet you stand up in a corner and don’t move around too much). It connects to not only all your smart tech but also all your Google accounts.

You can check your mail, access photo collections, play music, look up directions, or even watch youtube videos. About they only thing they don’t seem to be able to do is interact with Amazon products, meaning those of us with a collection of Amazon Echo Dots around the house will need to wait a bit before wading into these new, secure, camera-less waters.

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