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A brief summary of Apple announcements of 2017

(TECH NEWS) Apple has had a big year of announcements and we’ve still got six months left. Here’s what they’ve announced so far.

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Apple is doin’ things

In the wake of Apple’s developer conference announcements, we have some substantial insights into the direction the company is headed. That matters a lot, because of the cultural stronghold Apple possesses in the tech space.

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We’ve dug up all of Apple’s significant technology announcements through the current year (WWDC announcements included) to see what patterns we can see:

Apple receives patent approval for fingerprint biometrics reader

March, 2017
With this patented technology, Apple could authenticate users from the actual screen, rather than just the home button. This could also increase the users for fingerprint authentication in areas like downloading apps from the Apple Store, or making online purchases.

Apple announces Clips, an expressive video app

March 21, 2017
This native Apple app lets users augment videos using photos, music, animated captions and other fun graphic overlays. It’s clear from the developments of Snapchat and Instagram that users like creating these kinds of videos, and as a company known for its creative potential, it’s wise for Apple to have its own space in this area.

Apple announces iPad updates

March 21, 2017
Not much exciting to report here, other than the Retina display upgrade. We’ll see more exciting updates to the iPad Pro. More on that later.

Apple acquire Lattice Data

May, 2017
Apple acquired this startup, which specialized in artificial intelligence and data, earlier this year. The company hasn’t specified why they acquired them, but given other announcements, there’s solid evidence to support that Apple wants to invest and innovate in this area.

Apple and Nokia settle litigation issues, sign partnership agreement

May 27, 2017
According to Apple’s press release, “Nokia will be providing certain network infrastructure product and services to Apple. Apple will resume carrying Nokia digital health products (formerly under the Withings brand) in Apple retail and online stores, and Apple and Nokia are exploring future collaboration in digital health initiatives.” We could see this reflected in new technology and accessories to accompany the Apple Watch, outside of the updates revealed at WWDC.

Apple announces changes to Apple Pay

June 5, 2017
In order to compete with Venmo and Paypal, Apple announced a peer-to-peer money transfer feature in Apple Pay. These changes will be a part of the iOS 11 rollout.

Apple announces iPad Pro and iOS 11

June 5, 2017
-With the announcement of their new iPad and operating system, Apple seeks to make the iPad a high-performance machine. Changes to the display tech and processor chip, along with deeper integration of the Apple Pen, suggest that this iPad wants to be more appealing to the hustling creatives and the multimedia carnivores.

Apple announced iOS 11

June 5, 2017
With the launch of their latest operating system update, Apple wants to beef up the iPad functionality. Most notably, this software updates allows for better multi-tasking and file storage management on the iPad, making it more effective as a professional creative tool.

What’s even more notable is the following line from the press release: “Augmented reality is coming to hundreds of millions of iOS devices with a new platform for developers to build apps that let users place virtual content on top of real-world scenes.”

Apple announces HomePod

June 5, 2017
Apple’s version of the wireless speaker builds on the fully integrated Apple system. The speaker also integrates some unique smart technology by using “spatial awareness to sense its location in a room and automatically adjust the audio.” According to Apple’s own press release, you can also use Siri to interact with your Apple library through the speaker.

Apple launches new VR Platform

June 5, 2017
Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech. That cutting edge tech, with a little more development, could open the door for virtual reality.

Apple announces iMac Pro

June 5, 2017
This new Mac is a big step into the enterprise-level market. Thanks to upgrades in the display, processors and graphic computations, the iMac Pro is well-built for “advanced graphics editing, virtual reality content creation and real-time 3D rendering.” We’ve talked before about how Apple is losing its grip over the creative industry, and with these steps, it seems like the company is trying to get ahead of the curve again.

Apple announces new macOS High Sierra

June 5, 2017
The most notable update here is the update to Metal, Apple’s proprietary graphics technology. This tech powers machine learning, VR content creation and everything in between. Many apps, like Final Cut Pro, Epic and Unity will be able to support VR and 360 video functionality with these upgrades. Combined with the iMac Pro appointments, we can confirm that Apple is building its devices for some next-generation media development.

Apple announces iMac upgrades

June 5, 2017
The new iMacs touts an upgraded Retina display, processor, and memory and graphics performance. Not much exciting here, but it is a significant way to support the tech that High Sierra brings to the table.

Apple revises App Store experience

June 5, 2017
This redesign puts content and expertise front and center of the app store experience, in order to make it easier than before to discover apps. First and foremost, app store visitors can view the Today tab to find features and interviews about apps and app developers. Games and Apps also have their own discover tabs as well.

Apple announces watchOS 4

June 5, 2017
The newest update to the Apple Watch operating system touts a new app called GymKit, which can connect with cardio equipment to run workouts for Watch users. It also increases the incorporation of Siri into the watch so that users can see the information they need the most right when they look at the watch. Finally, Apple optimized the Activity app for daily and monthly activity challenges, to make the Apple Watch a smarter coach for you

Apple allows Amazon Prime Video App on Apple TV

June 5, 2017
After a feud between the two companies, Apple will augment the functionality of its TV app and Apple TV by adding the Prime Video App. This will keep Apple TV competitive with services like Roku and the rest of the TV streaming market.

So, what do we make of all this?

Apple is clearly betting big-time on the future of media, such as AR, VR and 360 video. Between the OS updates and improved graphics capabilities, the company wants to make its devices competitive for this new content creation process.

In other areas, there is a surprising amount of catch-up playing out.

Clips makes Apple a “me three” player in the expressive video game, and HomePod only half addresses Apple’s need for a product to compete with Google and Amazon’s virtual assistants. It will be interesting to see how Apple’s digital health initiative and AI initiatives shape up with their new partnerships and acquisitions.

One thing’s for sure; Apple is still keeping things interesting.

#Apple

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

Tech News

Daily Coding Problem keeps you sharp for coding interviews

(CAREER) Coding interviews can be pretty intimidating, no matter your skill level, so stay sharp with daily practice leading up to your big day.

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Whether you’re in the market for a new coding job or just want to stay sharp in the one you have, it’s always important to do a skills check-up on the proficiencies you need for your job. Enter Daily Coding Problem, a mailing list service that sends you one coding problem per day (hence the name) to keep your analytical skills in top form.

One of the founders of the service, Lawrence Wu, stated that the email list service started “as a simple mailing list between me and my friends while we were prepping for coding interviews [because] just doing a couple problems every day was the best way to practice.”

Now the service offers this help for others who are practicing for interviews or for individuals needing to just stay fresh in what they do. The problems are written by individuals who are not just experts, but also who aced their interviews with giants like Amazon, Google, and Microsoft.

So how much would a service like this cost you? Free, but with further tiers of features for additional money. Like with all tech startups, the first level offers the basic features such as a single problem every day with some tricks and hints, as well as a public blog with additional support for interviewees. However, if you want the actual answer to the problem, and not just the announcement that you incorrectly answered it, you’ll need to pony up $15 per month.

The $15 level also comes with some neat features such as mock interview opportunities, no ads, and a 30 day money back guarantee. For those who may be on the job market longer, or who just want the practice for their current job, the $250 level offers unlimited mock interviews, as well as personal guidance by the founders of the company themselves.

Daily Coding Problem enters a field with some big players with a firm grasp on the market. Other services, like InterviewCake, LeetCode, and InterviewBit, offer similar opportunities to practice mock interview questions. InterviewCake offers the ability to sort questions by the company who typically asks them for that individual with their sights targeted on a specific company. InterviewBit offers referrals and mentorship opportunities, while LeetCode allows users to submit their own questions to the question pool.

If you’ve really got your eye on the prize of receiving that coveted job opportunity, Daily Coding Problem is a great way to add another tool in your tool box to ace that interview.

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Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a job, or just trying to keep your business from crashing, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Tech News

Google’s reCaptcha better secures sites, but comes with wild privacy risks

(TECHNOLOGY) Google has made some serious advances when it comes to reCaptchas, and they’re extremely impressive. Unless you value your privacy…

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Check here if you are not a robot. If you are not a robot, can you read this nonsensical string of letters and numbers that looks like it’s been wrung out like a wet towel? Can you choose the picture of a car out of these nine street scenes?

Over the years, Google has come up with a number of ways to verify that internet users, especially when signing into accounts, are not, in fact, bots. The most up-to-date system, reCaptcha v3, stands to big up web security, but comes with some serious privacy compromises.

The new reCaptcha is invisible to the user. No more clicking through pictures of street signs and dogs. According to Cy Khormaee, product lead for reCaptcha, “Everyone has failed a Captcha,” but from now on, users will no longer have to worry about it.

That’s because the new reCaptcha v3 detects bots by analyzing a user’s navigation of the site itself. Unusual or malicious actions generate a higher risk score. Website administrators receive users’ risk scores, and can respond according by, for example, requiring further verification from suspicious users.

This new method should make it much more difficult for bots to crack a site, because mimicking a whole string of human behaviors is much more complicated that breaking the old Captchas.

Over 4 million sites are still using the old Captchas, while 65,000 new sites are testing out reCaptcha v3. While some sites will display the reCaptcha logo at the bottom of the page, you mostly won’t be able to tell which sites are using the new service.

One major trade off is consumer privacy. As part of assessing a user’s risk score, reCaptcha v3 checks to see if you already have Google’s cookie installed – the one that allows you to open new tabs without re-signing in to Google. The logic is that, if you have a Google account, you are more likely to be a real person. The downside is that this means that Google is receiving data from every site you visit that uses reCaptcha v3.

And what will they do with this data? Google told Fast Company that reCaptcha gathers “hardware and software information, including device and application data” and that this data was used only “to fight spam and abuse.” They claim that data won’t be used to target advertising to users.

As of yet, Google’s Terms of Service does not include any language about reCaptcha. Once again, consumers have nothing more than the good word of the corporation to trust when it comes to their privacy.

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