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A brief summary of Apple announcements of 2017

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(TECH NEWS) Apple has had a big year of announcements and we’ve still got six months left. Here’s what they’ve announced so far.

Apple is doin’ things

In the wake of Apple’s developer conference announcements, we have some substantial insights into the direction the company is headed. That matters a lot, because of the cultural stronghold Apple possesses in the tech space.

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We’ve dug up all of Apple’s significant technology announcements through the current year (WWDC announcements included) to see what patterns we can see:

Apple receives patent approval for fingerprint biometrics reader

March, 2017
With this patented technology, Apple could authenticate users from the actual screen, rather than just the home button. This could also increase the users for fingerprint authentication in areas like downloading apps from the Apple Store, or making online purchases.

Apple announces Clips, an expressive video app

March 21, 2017
This native Apple app lets users augment videos using photos, music, animated captions and other fun graphic overlays. It’s clear from the developments of Snapchat and Instagram that users like creating these kinds of videos, and as a company known for its creative potential, it’s wise for Apple to have its own space in this area.

Apple announces iPad updates

March 21, 2017
Not much exciting to report here, other than the Retina display upgrade. We’ll see more exciting updates to the iPad Pro. More on that later.

Apple acquire Lattice Data

May, 2017
Apple acquired this startup, which specialized in artificial intelligence and data, earlier this year. The company hasn’t specified why they acquired them, but given other announcements, there’s solid evidence to support that Apple wants to invest and innovate in this area.

Apple and Nokia settle litigation issues, sign partnership agreement

May 27, 2017
According to Apple’s press release, “Nokia will be providing certain network infrastructure product and services to Apple. Apple will resume carrying Nokia digital health products (formerly under the Withings brand) in Apple retail and online stores, and Apple and Nokia are exploring future collaboration in digital health initiatives.” We could see this reflected in new technology and accessories to accompany the Apple Watch, outside of the updates revealed at WWDC.

Apple announces changes to Apple Pay

June 5, 2017
In order to compete with Venmo and Paypal, Apple announced a peer-to-peer money transfer feature in Apple Pay. These changes will be a part of the iOS 11 rollout.

Apple announces iPad Pro and iOS 11

June 5, 2017
-With the announcement of their new iPad and operating system, Apple seeks to make the iPad a high-performance machine. Changes to the display tech and processor chip, along with deeper integration of the Apple Pen, suggest that this iPad wants to be more appealing to the hustling creatives and the multimedia carnivores.

Apple announced iOS 11

June 5, 2017
With the launch of their latest operating system update, Apple wants to beef up the iPad functionality. Most notably, this software updates allows for better multi-tasking and file storage management on the iPad, making it more effective as a professional creative tool.

What’s even more notable is the following line from the press release: “Augmented reality is coming to hundreds of millions of iOS devices with a new platform for developers to build apps that let users place virtual content on top of real-world scenes.”

Apple announces HomePod

June 5, 2017
Apple’s version of the wireless speaker builds on the fully integrated Apple system. The speaker also integrates some unique smart technology by using “spatial awareness to sense its location in a room and automatically adjust the audio.” According to Apple’s own press release, you can also use Siri to interact with your Apple library through the speaker.

Apple launches new VR Platform

June 5, 2017
Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech. That cutting edge tech, with a little more development, could open the door for virtual reality.

Apple announces iMac Pro

June 5, 2017
This new Mac is a big step into the enterprise-level market. Thanks to upgrades in the display, processors and graphic computations, the iMac Pro is well-built for “advanced graphics editing, virtual reality content creation and real-time 3D rendering.” We’ve talked before about how Apple is losing its grip over the creative industry, and with these steps, it seems like the company is trying to get ahead of the curve again.

Apple announces new macOS High Sierra

June 5, 2017
The most notable update here is the update to Metal, Apple’s proprietary graphics technology. This tech powers machine learning, VR content creation and everything in between. Many apps, like Final Cut Pro, Epic and Unity will be able to support VR and 360 video functionality with these upgrades. Combined with the iMac Pro appointments, we can confirm that Apple is building its devices for some next-generation media development.

Apple announces iMac upgrades

June 5, 2017
The new iMacs touts an upgraded Retina display, processor, and memory and graphics performance. Not much exciting here, but it is a significant way to support the tech that High Sierra brings to the table.

Apple revises App Store experience

June 5, 2017
This redesign puts content and expertise front and center of the app store experience, in order to make it easier than before to discover apps. First and foremost, app store visitors can view the Today tab to find features and interviews about apps and app developers. Games and Apps also have their own discover tabs as well.

Apple announces watchOS 4

June 5, 2017
The newest update to the Apple Watch operating system touts a new app called GymKit, which can connect with cardio equipment to run workouts for Watch users. It also increases the incorporation of Siri into the watch so that users can see the information they need the most right when they look at the watch. Finally, Apple optimized the Activity app for daily and monthly activity challenges, to make the Apple Watch a smarter coach for you

Apple allows Amazon Prime Video App on Apple TV

June 5, 2017
After a feud between the two companies, Apple will augment the functionality of its TV app and Apple TV by adding the Prime Video App. This will keep Apple TV competitive with services like Roku and the rest of the TV streaming market.

So, what do we make of all this?

Apple is clearly betting big-time on the future of media, such as AR, VR and 360 video. Between the OS updates and improved graphics capabilities, the company wants to make its devices competitive for this new content creation process.

In other areas, there is a surprising amount of catch-up playing out.

Clips makes Apple a “me three” player in the expressive video game, and HomePod only half addresses Apple’s need for a product to compete with Google and Amazon’s virtual assistants. It will be interesting to see how Apple’s digital health initiative and AI initiatives shape up with their new partnerships and acquisitions.

One thing’s for sure; Apple is still keeping things interesting.

#Apple

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  1. Pingback: Apple is looking to expand their repertoire and their staff - The American Genius

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