Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.
One of the newest services within the geolocation trend is offered by HYP3R, a location-based engagement platform. HYP3R finds the people at your venue...
Virtual reality is becoming increasingly popular, with many people creating their own content. inVR is a new platform for sharing and discovering user-generated virtual...
Many dissatisfied developers wish Apple would pay more attention to the Mac App Store. If the developer attrition from the store continues, Apple might...
Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with...
All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your consumer engagement...
Data drives the effectiveness of creative engagement with consumers through personalization, contextual relevance and interaction. Most of all, data helps us tell more compelling...
Last week, Coca-Cola ditched their 7-year-old slogan “Open Happiness,” in favor of the fresher “Taste the Feeling.” However, the brand is now “tasting the...