Real Estate Big Data Shadowmap helps clients find sun and shadow patterns for any home Wow your clients: It seems like such a small detail, but for a client desperate to know where the sun and shadows are for... Jack Lloyd, Senior Staff WriterMay 29, 2024
Real Estate Marketing Branded content marketing is the best way to appeal to customers Is promotional advertising still running the marketing game, or is it being replaced by a newer contender: branded content marketing. Macie LaCau, Staff WriterMay 29, 2024
Real Estate Technology Is digital real estate the future, or a forced fad? There are some trying to make digital real estate happen, including in places like the Metaverse. But will it actually catch on? Jill V Friedman, Staff WriterMay 29, 2024
Real Estate Brokerage How to actually put customer feedback to good use 1/3 of businesses worldwide said that “knowing what to ask consumers" is one of the biggest challenges of collecting customer feedback. Tara Steele, Staff WriterMay 29, 2024
Real Estate Brokerage 5 questions to ask to qualify leads like a true sales professional How to better qualify leads: get enough information to decide how likely the opportunity will convert into sales. Ellen Vessels, Staff WriterMay 24, 2024
Real Estate Big Data Housing affordability is at its peak worst, and it’s not getting better All over the United States, housing affordability remains a struggle for everyone - and so far, the end does not seem in sight. Dawn Brotherton, Senior Staff WriterMay 24, 2024
Real Estate Marketing Useful Chrome extension finds influencers for you Every great marketing strategy these days includes influencers, but where should you start? This Chrome extension can close the deal for you. The American Genius StaffMay 24, 2024
Op/Ed Study: Is layoff anxiety high in your city? Unemployment is at its lowest point in decades, but according to this recent study, folks are unsurprisingly anxious about layoffs anyway. Jack Lloyd, Senior Staff WriterMay 23, 2024
Op/Ed Shadowing clients could bring untapped career success Knowing what your client wants is essential to make the sale and improving relations, and the best way to do that may be shadowing... Brittany Vance, Staff WriterMay 23, 2024
Real Estate Marketing Yikes, paid search conversions are down across all industries The latest Google benchmarks for paid search conversions are in, and it may pay to be aware of how trends are leaning for your... Macie LaCau, Staff WriterMay 23, 2024