Real Estate Marketing What I’ve learned from failed transactions Failed transactions can be a tremendous source of learning for any level of real estate professional, so they know what not to do next... Melissa Zavala, ColumnistMarch 20, 2024
Real Estate Marketing Generations aren’t as divided in homebuying as we think With some positing that an age gap in generations is the problem in homebuying, it's important to remember the real 'competition.' April Bingham, Senior Staff WriterMarch 20, 2024
Op/Ed How to quickly spot and prevent deepfake trickery (EDITORIAL) It's hard enough to get a complete story about anything, but the use of deepfakes makes that process harder. Allison Yano, Staff WriterMarch 20, 2024
Op/Ed Don’t discourage the next generation of real estate agents It has become predictable that real estate agents will discourage the next generation - here's why it happens and how we can collectively stop... Lani Rosales, COO + News DirectorMarch 19, 2024
Real Estate Marketing Harness the power of ChatGPT to charge up your web marketing ChatGPT brings a lot of potent abilities to the table for small businesses, and now you can integrate the bot into your own site's... Sasha Graffagna, Staff WriterMarch 19, 2024
Real Estate Technology This sleek app streamlines your journal and to-do list to ‘take back your day’ New desktop and phone app allows for journaling, to-do list making, and notetaking to be done all in one (shareable, but safe) place. Taylor Leddin, Staff WriterMarch 19, 2024
Homeownership ‘Starter home’ is outdated vocabulary, here’s what to say instead You see the term in the MLS for fixer uppers, you hear it when Realtors are working with first time buyers. But the term... Dawn Brotherton, Senior Staff WriterMarch 18, 2024
Real Estate Brokerage How to conquer your own stress to be able to help stressful clients Moving can make even your calmest clients nightmare wackadoos. Here's how to manage moments of stress to the best of your ability. Dawn Brotherton, Senior Staff WriterMarch 18, 2024
Real Estate Big Data How to capitalize on AI as it shifts real estate Artificial intelligence is bringing a seismic shift to commercial real estate in everything from investing to sales to property management. Hold on! Lisa Wyatt Roe, Staff WriterMarch 15, 2024
Real Estate Brokerage 7 red flags that scare home buyers away from your listings While houses are selling quickly right now, there are some things that will almost definitely turn a home buyer off. Taylor Leddin, Staff WriterMarch 15, 2024