When was the last time you put fresh effort into your Pinterest marketing strategy?
Buffer recently identified the top 5 ways businesses can leverage Pinterest for sales. According to their findings, “Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.”
Pinterest marketing is driving sales for businesses. A stunning 83% of Pinterest users report that they have made purchases based on the content they’ve seen from brands on the platform.
According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”
It’s hard to argue Pinterest marketing isn’t important when you look at those numbers. Here are some things to keep in mind when considering how to use your Pinterest page to drive sales.
How exactly are users going to purchase your product if they don’t know you made it? According to Buffer, 97% of pins on the website are unbranded so simply including your company name and/or logo in your photos puts your business miles above competitors. Making it easy for users to identify where a product is from can make a huge difference in driving sales.
Crazy that we have to keep reminding people about this, but please, think mobile first. Consider the amount of time you spend bopping around on your phone doing random scrolling vs. your desktop. By Pinterest standards, 85% of Pinterest users are using mobile, so if you’re not optimizing your pins for mobile users, you’re wasting your time.
Open Your Shop
Something you might have missed if you wrote Pinterest off a few years ago and never looked back is their new shop feature. You can now set up a shop on Pinterest to generate sales directly through the platform. The set-up is user-friendly and Pinterest offers helpful resources for managing your business profile. Once you set-up your shop, your business page will feature a “shop” tab where users can browse all your product offerings without even having to leave the app. Who says you can only sell pillows on Pinterest?! Why NOT a house?
Pinterest has become a one-stop-shop for consumers across the globe almost like a digital shopping mall. People’s Pinterest recommendations are uniquely their own which offers a great opportunity for your business to connect with consumers who want nothing more than to see a product like what you offer.