Real Estate Technology The absolute beginner’s guide to social media Social media has become a standard in many marketers' tool belt, but some remain behind - where to start without being intimidated. The American Genius StaffOctober 14, 2014
Real Estate Technology How top lead generators are raking in cash from agent reviews [study] At a rapid pace, consumers are putting emphasis on agent reviews, leading to high earnings for those that tap into them as a marketing... Lani Rosales, COO + News DirectorOctober 1, 2014
Real Estate Technology How to actually convert real estate leads into clients Converting leads into actual clients can be a daunting task for any sized brokerage, but the NAR has published a well-documented paper to tackle... Jennifer Walpole, Sr. Staff WriterMay 29, 2014
Real Estate Technology 5 Ways agents can diversify their online presence By now, real estate agents have flocked to the web for marketing purposes, but diversity in marketing is crucial when on the web to... Melissa Zavala, ColumnistMay 27, 2014
Real Estate Technology Are video retargeting ads the industry’s next big marketing push? Retargeting ads aren't new, but throw in some video, and the real estate industry is likely to glom on - is this feasible for... Genevieve ConcannonMay 16, 2014
Real Estate Technology Ignore the gurus: here’s how to sell your listings on Facebook Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say. Kendyl Young, ColumnistMay 12, 2014