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FCC rule change should make you want to stop text messaging

(TECHNOLOGY) The rules have changed when it comes to text messaging and your privacy is now at risk – time to reconsider your habits.

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Most of us take for granted that we can send and receive text messages with whomever we want, and that these messages are private and secure. But a new rule change prompted by the Federal Communications Commission (FCC) gives your wireless company the right to monitor and even block your text messages.

The rule change is the result of an FCC vote that took place at the end of the year, which reclassified SMS and MMS text messages as “information services” instead of “telecommunication services,” and thus, subject to different rules under the Communications Act.

This change is comparable to the FCC’s earlier reclassification of broadband internet providers as Title I information services, a change that stripped the FCC of its ability to provide oversight to ensure net neutrality.

And indeed, this latest rule-change has brought up similar concerns over neutrality, privacy, and the downside of giving corporations unchecked power over our communications and access to information.

The FCC and its chairman, Ajit Pai, are celebrating the change as a positive step towards reducing SPAM and robotexting.

Pai told CNET, “we shouldn’t allow unwanted messages to plague wireless messaging services in the same way that unwanted robocalls flood voice services.”

When the FCC reclassified broadband carriers, critics argued that this threatened net neutrality by giving ISPs the ability to block content and create paid “fast lanes.”

These concerns are echoed in regards to the text messaging rule change.

In a letter to Pai ahead of the vote, Democratic senators wrote that wireless carriers would be able to force customers “to pay for more expensive short code system or enterprise text messaging to reach their audience.” Democrats also say that the rule change gives wireless providers the power to curb free speech by censoring or blocking “legal text messages if they believe that the content is controversial.” For example, in 2007, Verizon blocked NARAL Pro Choice America from sending messages to its supporters.

As only three percent of text messages are classified as SPAM, critics of the rule change feel that the sacrificing free speech and messaging neutrality for the sake of reducing unwanted messages is too high a price to pay.

Senator Markey of Massachussetts condemned the decision, saying that the FCC was failing in its “obligation to promote competition and freedom of speech over telecommunication networks.”

Iphone users texting one another using iMessage will be unaffected, as iMessage does not use SMS or MMS.

All other text messages are potentially subject to the rule change. Gizmodo recommends using the Signal app, which encrypts messages and isn’t subject to the same rules as wireless providers.

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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Real Estate Technology

Secret list of reasons why your Facebook ad will be rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

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facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

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Real Estate Technology

If your task lists are based on your email inbox, meet Moodo

(TECHNOLOGY NEWS) Moodo is helping people by removing the need to organize their organizers with the invention of their own task manager.

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There are plenty of devices and platforms out there that ensure productivity. However, using all of them at the same time will do just the opposite. That is why one company, Moodo, has found a solution.

They have developed a way to create task lists and schedule events all by starting with email.

Moodo was founded by Grant Watters and Jay Meistrich after they realized just how much time they wasted “organizing their organizational systems.” Even they recognized how many devices and separate tools they were using to keep up with their daily to-do lists.

Ultimately, it made them less productive as more time was spent task switching, tracking down content and translating it to team members than performing the tasks themselves. This led them to create Moodo, an application that deciphers tasks lists directly from your inbox.

Anyone can begin making outlines through Moodo. First, you start with your inbox. Users can sort, prioritize and organize emails based on their content. The tool allows users to make various outlines, where emails are dragged, dropped and saved as tasks.

Outlines can be viewed all together, or can be zoomed in and searched for specific content.

Additionally, users can match up their to-do lists with their calendars. Tasks can easily be placed into calendars to correspond with your schedule. It is a way to ensure that no tasks are overlooked or forgotten because they reside in more than one place.

Moodo is not only a great way to boost individual productivity, but also work ethic among a group. Multiple members on a team can view and edit task lists and calendars in real-time. Everyone can use their individual devices to collaborate. Moodo also works offline. Changes to any content will be synced once you go online again.

The company can ensure users’ privacy because none of the content passes through servers, instead it is stored on Google Drive. People can start using Moodo for free. It is also currently available on all devices.

So why not put your email to good use? With Moodo, everything works better when it works together.

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Real Estate Technology

Your home or office needs this $20 smart camera

(TECHNOLOGY) Whether for your office, home, home office, or listing, this $20 smart cam is a great secret weapon!

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Home security cameras are becoming standard equipment in many homes and offices these days, but some of the more popular ones still come with a hefty price tag. That’s where the Wyze Cam comes to the rescue. This simply designed device hit the market for $19.99 in 2017, and now the company offers an upgraded option for $29.99. (You can still buy the lower-cost version.)

Does this relatively cheap security camera hold up to pricier security options like Nest, Ring, and Amazon’s Cloud Cam? Tech experts seem to think so. Cnet appreciated features such as timelapse, the ability to turn off alerts, and its built-in carbon monoxide and smoke alarms. TechCrunch gave a thumbs up to its easy installation, software, and video quality.

So, if you’re a real estate agent, should you consider installing these affordable security tools in properties you’re trying to sell, especially empty homes that could be easy targets for vandals and burglars? The simple answer is yes: Wyze Cams are a low-cost way to protect these properties when no one is around. The longer answer is yes, but make sure you’re following the law in your state.

In Texas, for example, the so-called “one-party rule” requires at least one party to consent to recording conversations. In the case of a home listing, the person most likely consenting would be the seller. However in many states, including Texas, if the seller is not participating in the conversation being recorded, they cannot record the audio, only video. And they cannot install cameras in areas where the potential buyers would expect privacy, like the bathroom.

To protect yourself, buyers, and sellers, NAR advises that listing agents ask sellers if they’re using any kind of cameras or other surveillance equipment. If so, they should tell the buyer’s agent or include a notice in the listing so everyone is aware before entering the home. If you want to take it a step further, you can require sellers to inform you of any surveillance equipment in the home as part of their contracts.

A good rule of thumb if you’re a buyer’s agent: Assume you and your clients are being recorded anytime you tour a home. Some buyer’s agents are even directing clients to keep any opinions — good or bad — to themselves until safely out of any cameras’ reach so sellers don’t get the upper hand in negotiations (just make sure it’s done legally).

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