Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Snaptrends Founder evades questions about shuttering, says focus is now corporate

(BUSINESS NEWS) We reported that Snaptrends has shuttered, but the company founder says they’re alive and well which leads to many new questions.


Snaptrends founders denies company has shuttered

We reported Monday that social media monitoring company, Snaptrends had laid off their entire staff and ceased operations on the heels of their Twitter and Facebook feeds being cut, according to several sources close to the layoffs.

After publication, Snaptrends Founder, Eric Klasson told The American Genius, “Snap Trends remains actively in business at this time. The Company has made lay-offs recently given developments in the social media monitoring industry. Today, our focus is on the corporate marketplace.” The statement was added to the story as an update.

Did Snaptrends sever ties with governments?

We have since been pressing Klasson for answers and clarifications. His statement to Austin Inno was simply, “Last month, Snaptrends ceased all sales and marketing to all state and local government agencies.”

When we asked if Snaptrends had severed all ties with law enforcement agencies and foreign governments, Klasson simply said, “Our focus is on the corporate marketplace,” which isn’t exactly confirmation that any agencies have even been notified. The statement to Austin Inno asserts there is no new marketing efforts to that type of client, but no denial of existing contracts.

What’s the headcount?

We inquired as to the current employee count to which Klasson said, “We have a number of employees today in the following areas: sales, marketing, customer support, people operations, accounting / finance, engineering, etc.” That conflicts with what sources tell us, and the truth is that one person can embody all of those roles, so without an exact number, the question remains open.

Advertisement. Scroll to continue reading.

“With no access to Facebook or Twitter, how do operations function at this time? Or have restrictions been rescinded and your full feed is back?” we asked Klasson. He noted, “we continue to work with the social networks regarding a path forward.”

Again, an evasive answer that doesn’t indicate any intention on Twitter or Facebook’s end to reinstate their access. Perhaps they requested access, but if Snaptrends made any changes to the software that would make them eligible, we have no answer to support that.

Was any code sold off?

We reported Monday that the company was forced into a fire sale of their code and that all of their social media accounts went silent in mid October. Klasson was asked if any of the code was sold (and to whom), which he denied. The social media accounts remain silent.

Klasson says they do not intend on rebranding but will continue to operate under the current name and focus their social media listening software on corporate brands.

Several questions remain unanswered

As a final effort to get some answers, the following are the outstanding questions in full that we posed to Klasson over email yesterday, noting that we are “just trying to offer the most accurate depiction possible.”

  1. What is the employee count? You could do all of those areas yourself and be the only employee…
  2. Has Snaptrends severed ties with *any* law enforcement agencies or foreign governments?
  3. Has Twitter or Facebook indicated a willingness to restore the feeds? On what conditions? (you wouldn’t be the first to get restored)
  4. Was the code for sale?

At this time, we don’t know if or how Snaptrends handled severing ties with foreign governments and law enforcement agencies, whether their Twitter and Facebook access will be restored (or how they can operate without that), and if anyone besides Klasson works at Snaptrends. If Snaptrends chooses to update us, we will offer all answers here as an update.


Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

1 Comment

1 Comment

  1. Pingback: Snaptrends quietly lays off entire staff, ceases operations - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Have you ever thought it would be cool to get paid just to scroll on Tiktok? Check out this job posting from Ubiquitous before...

Business Entrepreneur

Many social media apps do not give their influencers proper pay or acknowledgement, but Chatwise seeks to give more of a stake in the...

Business Marketing

With Snapchat being among the latest to offer a paid option, the question has arose: who's willing to pay for their social media and...

Tech News

Amazon quietly applied for a patent that confirms why we've been so nice to AI voice assistants in the event they can someday understand...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.