Old School Marketing There’s still one reason people look at newspaper ads; is your brokerage meeting their needs or ignoring them? Most think the printed newspaper is on its way into extinction, but many wallet-holders are still flocking to newspapers, but why? Ellen Vessels, Staff WriterNovember 24, 2015
Real Estate Marketing The coolest $5 app every real estate pro will want This kick ass video app has just launched a private label option, making it not only useful, but marketable. Video just got a trillion... Hannah SchillingNovember 13, 2015
Real Estate Marketing Is 2016 finally the year of marketing automation for real estate listings? Marketing Automation is spreading across the real estate world and if you don't fall in line, you could get left behind. Hannah SchillingNovember 11, 2015
Real Estate Marketing The Uber of drones helps agents hire drone pilots, adds transparency to the process Drone technologies are quickly becoming a useful tool for real estate professionals, so hiring the right talent is increasingly important. Jack Lloyd, Senior Staff WriterOctober 27, 2015
Old School Marketing This free old school trick improves referrals, earns you repeat clients There's a free old school way to connect with people that will improve your referrals and keep current customers coming back. Ellen Vessels, Staff WriterOctober 20, 2015
Real Estate Marketing Facebook introduces 360-degree videos and brokerages should jump on it Facebook has recently upped their video game with the launch of 360-degree videos. Choose your view and engage your audience. Jennifer Walpole, Sr. Staff WriterOctober 4, 2015
Real Estate Marketing Are pay-per-click lead generation platforms worth it? Real estate practitioners have endless lead generation options, with pay-per-click being a popular one. But is PPC worth the cash you'll spend? Melissa Zavala, ColumnistOctober 1, 2015
Old School Marketing Quality of listing photography directly linked to agent income Listing photography that is poor generates lower revenues for brokerages, but professional photography is directly linked to higher incomes, this new study claims. Dawn Brotherton, Senior Staff WriterSeptember 29, 2015
Old School Marketing Seattle brokerage sends out controversial mailer – is this sexist or are people overreacting? One Seattle brokerage is being called out for a mailer that is allegedly sexist - is this an overreaction, or is the ad out... Lani Rosales, COO + News DirectorSeptember 14, 2015
Real Estate Marketing 25 tips for getting serious engagement on Instagram and dominating your niche Instagram is a killer platform with massive growth, but there are some tricks up your sleeve you may not even be taking advantage of... Taylor Leddin, Staff WriterSeptember 10, 2015
Real Estate Marketing Marketing idea: Realtors, offer a professional photography package as your move-in gift Marketing your services and your brand is tough in a noisy world, but that noisy world has opened up a new opportunity you may... Dawn Brotherton, Senior Staff WriterAugust 31, 2015
Real Estate Marketing Social media image size cheat sheet and modern use tips Social media rules and regulations change frequently, so get the scoop on the latest and your online presence will be better for it. Taylor Leddin, Staff WriterJuly 30, 2015
Real Estate Technology NAR turns to Periscope to spread housing forecast message Still a new tool, marketers are still experimenting with Periscope - NAR has just shown one way that it can be used professionally yet... Lani Rosales, COO + News DirectorJuly 1, 2015
Old School Marketing Does using photos of yourself in marketing help or hurt your bottom line? Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales? Melissa Zavala, ColumnistMay 12, 2015
Real Estate Technology Why you should actually care about Century 21’s clever little campaign Century 21 quietly launched a clever little ad campaign that captured our attention, and for good reason - pay attention. Lani Rosales, COO + News DirectorJanuary 19, 2015