Old School Marketing
Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap.
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Real Estate Marketing
Here are some quick tips that any business or brand can use to make sure each marketing email is helping, not hurting.
Real Estate Marketing
Some real estate pros are known for making sweeping proclamations about their quality without backing it up in their marketing.
Real Estate Marketing
Failed transactions can be a tremendous source of learning for any level of real estate professional, so they know what not to do next...
Old School Marketing
Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note.
Real Estate Technology
With both Craigslist and eBay down today, we learn that they remain popular marketing tools for many real estate professionals.
Real Estate Technology
Social media has become a standard in many marketers' tool belt, but some remain behind - where to start without being intimidated.
Real Estate Technology
At a rapid pace, consumers are putting emphasis on agent reviews, leading to high earnings for those that tap into them as a marketing...
Old School Marketing
Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own...
Real Estate Technology
Converting leads into actual clients can be a daunting task for any sized brokerage, but the NAR has published a well-documented paper to tackle...
Real Estate Technology
By now, real estate agents have flocked to the web for marketing purposes, but diversity in marketing is crucial when on the web to...
Real Estate Technology
Retargeting ads aren't new, but throw in some video, and the real estate industry is likely to glom on - is this feasible for...
Real Estate Technology
Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say.
Old School Marketing
San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like.
Old School Marketing
Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss - accuracy.
Old School Marketing
At SXSW, a clever Realtor took to the streets with a picket signs, inviting visitors to move to Austin by using his services.