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20 Augmented Reality resources to bring you up to speed

Augmented reality has cemented itself as part of many marketers’ toolkit, and some predict it will be a mainstream technology within the next three years, are you up to speed?

augmented reality

augmented reality

Augmented reality no longer a novelty

Augmented reality used to be a futuristic term, or was reserved for novelty uses as seen in Lego stores, wherein looking through a camera lens digitally adds a layer of interactivity to any scene. But as companies realize the short term possibilities of QR codes when compared to the long term possibilities of AR, and marketers see more cost effective means of using these tools, the pace of innovation is accelerating rapidly.

Whether it is Disney turning toys into interactive digital fun, Realtors offering apps to consumers that allow them to hold their phone up in a neighborhood and look through their smartphone camera to see prices hover above all homes, with listing information of available homes, or simply a mechanic helping to diagnose problems from afar, the uses are varied and creative.

Check out the roundup below of 20 resources to bring you up to speed on augmented reality (also referred to as AR).

Wait, what is augmented reality again?

Here is a 101 guide, and some tools to help you actually implement AR in your business:

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  1. Augmented Reality 101: what is this junk?
  2. Metaio: create your own AR campaign in seconds
  3. You don’t need a big budget to get AR

Examples of augmented reality

From Google to Valpak, brands of all types are using augmented reality in their business, here are some hot examples:

  1. Augmented reality in your face: augmented identity
  2. Valpak gets an AR makeover, reinvents coupons
  3. Augmented reality apps for real estate
  4. Augmented realtiy for commercial real estate
  5. Google puts AR apps in your glasses
  6. Augmented reality train windows unveils future of AR
  7. AR app allows mechanics to diagnose from afar
  8. Bing Maps adds augmented reality
  9. Disney launches augmented reality toys
  10. Ikea adds AR to all catalogs
  11. Tagwhat combines social media and augmented reality
  12. Too early for ads in augmented reality platforms?
  13. Even BlackBerry envisions AR a part of their future
  14. Acrossair: 3D navigation of surrounding geo-data

The future of AR

Augmented reality is becoming more mainstream, and as such, futurists are making bold claims about the technology:

  1. AR to be on all smartphones within three years?
  2. Top five AR innovations of the future
  3. 8 futuristic devices reveal future of tech (AR included)

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.



  1. Rishi

    January 21, 2013 at 1:39 am

    I completely agree that Augmented Reality is a huge thing. Its being used almost everywhere now, started with print, hoardings, Online media, on ground activation and now has taken a huge jump by making few products especially after using AR. There is a company called AdStuck in India who are also doing fair job. However, I am sure that this is not it, we will get to see more and more AR in near future.

  2. Pingback: ooVoo and Intel bring augmented reality to video chat - AGBeat

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