Wading through the remains after the Star Wars craze After Star Wars: Episode VII celebrated a record-breaking box office success, just about every company...
Pinterest and Instagram both have the potential to electrify your business, but how can you tap into that revenue potential? Which platform should you...
Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way to advertise.
In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one with experience...
Almost reminiscent of Super Bowl commercials, Kohl’s launched a campaign for the Academy Awards that related directly to what the viewers were tuning in...
Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with...
A patent was uncovered that reveals Apple's advertising methods, and the internet has predictably freaked out. Let's talk about what is likely to happen,...