Is it really a service or are we just being extorted? Let's look at what ad blocking is all about.
Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way to advertise.
Cheerios branding has become synonymous with that cheerful little bee mascot. So, why would they want to ditch the bee after all this time?
In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one with experience with and/or...
It’s an understatement to say that marketers are fighting harder than ever to make sure their brands are relevant. But CEO spending can’t be a matter...
Almost reminiscent of Super Bowl commercials, Kohl’s launched a campaign for the Academy Awards that related directly to what the viewers were tuning in for. Commercials...
It was only a few months ago when Brussels found itself facing a Level 4 alert and lockdown after the terrorist attack in Paris. Thing is,...
Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with influencers for...
Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.
If imitation is the fondest form of flattery, then Bill creator Eugeniu Croitoru must be thrilled to no end because Bill, or a reasonable facsimile thereof,...
Let’s face it: we’re addicted to technology. A fact which is the focus of Play-Doh’s new ad campaign. The most famous doh company on the planet...
It’s the internet equivalent of winning the lottery. It’s Bieber, Kardashians, and Purina's Puppyhood. It’s MAGIC. And here's why you can't buy it.
If a consumer can fast forward through or block your ad, what is the point in advertising? Gas Station TV might just be the future of...
A patent was uncovered that reveals Apple's advertising methods, and the internet has predictably freaked out. Let's talk about what is likely to happen, minus the...
Facebook has become the most popular social media platform according to a new report with more than 50% of its users engaging multiple times a day.
If you’re wondering just how much Google knows about you, you may be surprised. It knows who you are and what you're doing, so beware of...
(Business Marketing) Transparency tends to be an overused buzzword in corporate America, but one ad campaign delivers on the promise to be transparent.
(Business Marketing) When an ad features a giant rack, something bad is bound to happen, as one Russian ad agency recently learned.
(Business Marketing) A new survey suggests which coupon marketing methods can help boost your business, and which ones you should avoid to optimize your efforts.
(Business Marketing) Published by stock video company, Dissolve, this "Generic Brand Video" parody mocks the formula used for modern advertising - ethnic variety, a random baby,...
(Business Marketing) When a building becomes a blight, it normally becomes an annoyance for a community, but marketers have flipped the script.
(Business Marketing) What happens when a writer calls out your product or advertising? You hire Jeff Gordon to scare the bejeezus out of him, that's what....
(Marketing News) #GirlsCan is Cover Girl's new flashy campaign that fights gender stereotypes, but is it a cheap exploitation of feminism?
(Marketing News) Japanese commercials are fascinating, especially the more creative or odd ads, so let's take a look at some of the weird compilations on the...
(Business Marketing) When Coke launched a new ad, it got mixed reviews, but there is a reason that it is extremely relevant in today's world.
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